Don’t Trade, Just Convert
You’re losing users at the conversion step and blaming your onboarding. It’s not your onboarding. You sent them to an exchange in the middle of a payroll flow.
An exchange asks a user to have an opinion about price, order book, chart, entry point, and spread. A contractor turning USDT into naira for rent does not have an opinion about price. She has a landlord.
What she needs is deterministic.
A firm number before she commits, a stated window, money in her account matching that number, over in one screen. That is a ramp, and it is the opposite of an exchange in almost every design decision.
The reason good ramps are rare: you cannot add a currency without funding it. Someone has to be holding cedis before anyone asks for cedis. Exchanges list a pair by adding a market. Ramps have to put capital in the ground.
If your users leave your product to convert, you are leaking them and you can measure it.
Reply with the currency you need, and we will tell you whether it is live, funded, and what the landed amount looks like today.